How To Use Google Ads Auction Insights Pt 4 – Tired of competitors’ ads topping Google while yours are buried at the bottom? This common problem means your septic service is spending money on ads nobody sees—like a billboard in nowhere. There’s a way to fix this and get the visibility needed to attract daily leads. This is part 4 of a 5 part series on using auction insights in google ads to crush competitors.  In this video I am going to share how you can use the Top of Page Rate metric in Google Ads to beat your competition and get your septic service business noticed. First, I’ll show you exactly what Top of Page Rate is and why it matters so much for your business. Second, you’ll learn how to interpret this critical number in your Google Ads account. Third, I’ll walk you through three proven strategies to improve your Top of Page Rate and get your ads seen by more potential septic service customers in your area. Think of Google’s search results like highway billboards. Top ads catch everyone’s attention like eye-level billboards, while bottom ads get ignored like ground-level ones. The higher your ad appears, the more visibility it gets, leading to more clicks and calls for your septic service business. Top of Page Rate is the percentage of time your ads appear above organic search results. This key Auction Insights metric matters because top ads get significantly more attention. When someone searches “septic tank installation near me,” the first ads they see get clicked most. A low rate means competitors are taking these valuable top positions from you. Your Top of Page Rate is a critical number to understand in your Auction Insights report. This percentage tells you how often your ads are showing up at the top of the page. If you see something like 20%, that means your ads are only appearing at the top of the page 20% of the time. That’s not good enough if you want to maximize your leads. The higher this percentage, the more visible your septic service business is to potential customers. Most successful businesses aim for at least 50% or higher to ensure they’re getting enough visibility. Now, why care about this number? For your septic service, the difference between top and bottom placement is huge. Top ads get 3-4 times more clicks. When you’re not at the top, potential customers who need septic services now are likely calling your competitor instead. So how do you improve your Top of Page Rate? The first strategy is to increase your bids for your most important keywords. Google Ads works like an auction – the highest bidder usually gets the best position. If your competitors are outranking you, it might be because they’re willing to pay more per click. Try increasing your bids by 10-15% for your top-performing keywords and watch what happens to your Top of Page Rate over the next week. You might be surprised at how a small increase in your bid can make a big difference in your ad position. The second strategy is to improve your Quality Score. Google doesn’t just look at how much you’re willing to pay – they also consider how relevant and useful your ad is to the person searching. A higher Quality Score can help you get better positions even if you’re not the highest bidder. To improve your Quality Score, make sure your ad text includes the keywords you’re bidding on. For example, if someone searches for “septic tank replacement,” your ad should mention “septic tank replacement” specifically. Also, make sure your landing page talks about the same services and loads quickly on both computers and phones. The third strategy is to use ad extensions to make your ads bigger and more noticeable. Ad extensions are extra pieces of information that can appear with your ad, like your phone number, links to specific pages on your website, or bullet points highlighting your services. Google tends to give better positions to ads that use extensions because they provide more information to the searcher. Plus, extensions make your ad take up more space on the page, which pushes your competitors’ ads further down. Improving your Top of Page Rate helps you be smarter with the money you’re already spending. Sometimes a small adjustment can make a big difference in how many leads your septic service business gets from Google Ads. Monitor your Top of Page Rate weekly and make adjustments as needed. Over time, you’ll see more clicks, more phone calls, and more jobs for your septic service business. This is part 4 of a 5 part series on mastering Auction Insights to crush your competition. Be sure to check out the other 4 videos to dive deeper into the other powerful metrics. Each video gives you specific strategies to outperform your septic service competitors and get your ads in front of more potential customers. The complete series will give you all the tools you need to dominate Google Ads in your local service area and keep your trucks rolling.