If you’re running Google Ads for your septic service business, you need to know one thing: Are your ads actually making you money? A lot of business owners spend hundreds, even thousands of dollars on ads, but they have no idea if they’re getting real leads from that spend. Maybe the phone rings a little more, maybe you see more website visits, but if you can’t track exactly where your jobs are coming from, you could be throwing money away. Without proper tracking, it’s impossible to know if your ads are working or if you’re just burning cash on bad clicks. But when you set up conversion tracking the right way, you can see exactly how many leads your ads are bringing in and whether they’re paying for themselves.
In this blog post, I’m going to show you how to track every lead that comes from your Google Ads, the free tool that lets you measure your return on investment, and how to make sure you’re not wasting money on ads that aren’t converting into real jobs. If you’ve ever wondered whether Google Ads is actually worth it for your business, this is for you.
Imagine running a septic pumping service but never checking your equipment. You’re sending trucks out every day, hoping the job gets done, but you never actually look inside the tanks to see if they’re full, if the system is working, or if waste is leaking out. That’s exactly what happens when you run Google Ads without proper tracking. You’re spending money, getting clicks, maybe even seeing some activity, but you have no way of knowing if those clicks are turning into real customers. You wouldn’t run your business blind like that, so why would you run your ads that way?
The first thing you need to track is phone calls and form submissions. Most homeowners who need septic services aren’t going to browse around-they’re going to call. If you don’t have call tracking set up, you have no way of knowing if a customer found you through Google Ads or some other way. Google allows you to set up call tracking numbers that show exactly how many phone calls came from your ads. If your agency isn’t setting this up, they’re keeping you in the dark about what’s actually working.
The second step is using Google Ads conversion tracking to track form submissions. If someone clicks your ad, fills out your contact form, but you have no way of seeing where they came from, you’re missing out on valuable data. Every form submission from your Google Ads needs to be tracked as a conversion, so you can see exactly how many people are requesting your services directly from your ads.
Finally, once you have call tracking and conversion tracking set up, you can calculate your return on investment (ROI). If you spend $1,000 on ads and that brings you 20 calls, and 10 of those turn into booked jobs at an average of $500 per job, you just made $5,000 from a $1,000 ad spend. That’s a 5X return on your investment, and that’s the kind of data you need to know if your ads are worth it. But if you don’t have tracking in place, you have no idea whether you’re making money or just wasting it.
If this helped, check out my other blog posts where I show you more ways to get better results from Google Ads for your septic service business. When you track the right numbers, you can finally take control of your marketing and make sure every dollar spent is bringing in real customers.
