Are you tired of paying for clicks that never turn into real septic jobs? You check your Google Ads account and see lots of clicks, but your phone barely rings with actual customers. Instead, you get spam calls, competitors checking your prices, or just silent clicks from internet robots. This isn’t just annoying—it’s stealing money that should be bringing you real septic jobs! Every dollar wasted on fake clicks means less money for ads that could bring paying customers to your septic business.
In this blog post, I’m going to show you how to stop these fake clicks from eating up your money. I’ll share three easy ways to block bad clicks and make sure your ads reach real customers who need septic services. First, I’ll show you how to use Google’s tool to block certain computers from seeing your ads. Second, I’ll explain why turning off your ads at night can save you money. Third, I’ll show you how to make sure your ads only show up for people close enough to actually hire you. If you’ve been wondering why your ad money disappears without bringing in jobs, this blog post has the answers you need.
Think of your Google Ads account like your house. Would you leave your front door wide open all night? Of course not! You’d let in all kinds of people who shouldn’t be there. But many septic business owners do exactly this with their ads. They leave them wide open for anyone to click—even people who will never hire them. You lock your doors at home and at your business, so you should also put locks on your ads to keep the wrong people out. With a few simple steps, you can make sure only real customers looking for septic services see and click your ads.
The first thing you need to do is block bad clicks using Google’s IP blocking tool. An IP address is like a computer’s home address on the internet. If you see the same IP address clicking your ad over and over but never calling you, it’s probably a competitor or a robot. Google lets you block these addresses so they can’t see your ads anymore. It’s like putting up a “No Trespassing” sign that actually works! Just look for computers that click a lot but never call, and block those IPs. This keeps your money safe from people who are just wasting your clicks.
The second trick is super simple but very powerful: turn off your ads when your business is closed. If no one’s answering your phones at 2 AM, why pay for clicks at that time? Many fake clicks happen late at night when real customers aren’t looking for septic services. By setting your ads to only run during your open hours, you make sure every click has a chance to become a real job. It’s like turning off your “Open” sign when you go home for the night. You’re not turning away good business—you’re just not paying for clicks when you can’t help customers anyway.
The third way to stop wasting money is to make sure your ads only show up for people in your service area. If someone three hours away clicks your ad, they’re probably not going to hire your septic service. Google lets you set exactly where your ads appear. Make sure you’ve set them to only show up for people who live close enough for you to actually serve. If you only work in a 30-mile radius, don’t show ads to people 100 miles away! This makes sure your money goes to reaching real potential customers. It’s like putting up a billboard in your own town instead of in another state—you want people who can actually use your service to see your ads.
Want to learn more ways to use Google Ads to grow your septic service business? I’ve got plenty more blog posts just like this one that can help you attract more local customers and keep your crews busy year-round.
