If you own a septic service business, you already know that when customers need you, they need you right now. Overflowing tanks, slow drains, bad odors—people aren’t waiting around to compare options. They call the first company that picks up the phone. But here’s the problem: if you’re not tracking every lead, you’re losing jobs, wasting money on ads that don’t convert, and leaving thousands of dollars on the table.
A lot of septic businesses think they’re getting good leads, but in reality, they’re paying for clicks that never turn into paying jobs. And if you don’t know where your best customers are coming from, you can’t fix the leaks in your marketing.
But the good news? In this video, I’m going to show you how to track your leads the right way—so you can book more jobs, stop wasting money, and make sure every dollar you spend on Google Ads actually brings in real paying customers.
Coming up in this video, I’m going to show you the #1 mistake most septic service businesses make when running Google Ads—and how it’s draining their budget. You’ll learn the simple fix that lets you track exactly which ads, calls, and clicks are bringing in the highest-paying customers. And most importantly, I’ll show you how tracking leads helps you increase your return on investment (ROI)—so you can get more jobs without spending more money.
Imagine you’re pumping a septic tank, but there’s a leak in your hose. You’re still getting the job done, but you’re losing time, effort, and resources because wastewater is spilling out before it reaches the truck. That’s exactly what happens when you run Google Ads without tracking your leads—you’re still getting some customers, but you’re leaking money every single day, and you don’t even know where it’s going. But what if you could patch the leak and make sure every ad dollar actually turned into a real job? That’s what lead tracking does.
The first thing you need to understand is you can’t improve what you don’t measure. Most septic businesses assume their ads are working because the phone rings every now and then. But what if 50% of your budget is going toward bad leads—people looking for DIY septic maintenance, price shoppers who never book, or calls outside of your service area? Without lead tracking, you’ll never know. Tracking leads tells you exactly which calls turn into paying customers, so you can focus your budget on what actually works and cut the rest.
The second reason why tracking leads is critical is speed wins the job. Septic customers aren’t shopping around for weeks—they call whoever answers first. Studies show that businesses that respond to leads within 5 minutes are 10 times more likely to win the job. But if you’re not tracking your leads, how do you know if you’re calling back fast enough? With proper tracking, you can set up instant alerts so you or your team get notified immediately when a new lead comes in. You can even set up automated text replies to let customers know you’ll be in touch soon—so they don’t call the next company on the list.
The third and biggest reason why lead tracking matters is it helps you measure and maximize your ROI. Let’s say you’re spending $2,000 a month on Google Ads. If you’re booking $10,000 in jobs, that sounds great—but how do you know which ads are responsible for those jobs? Without tracking, you might be wasting money on ads that bring in low-quality leads, while the real moneymakers go ignored. Tracking your leads helps you see exactly which ads, keywords, and locations are bringing in high-value jobs—like full system replacements instead of just pump-outs. With that data, you can shift your budget toward the ads that bring in the highest-paying jobs—which means higher profits without increasing your ad spend.
Now that you know how tracking your leads helps you book more jobs, respond faster, and increase your ROI, the next step is putting it into action. If you want more Google Ads strategies that actually work for septic service businesses, check out my other videos. See you in the next one!
