Wouldn’t it be great if you knew exactly which ads, referrals, or websites were bringing in your highest-paying customers? You spend money on Google Ads, maybe you’ve got a website, maybe people are finding you through word-of-mouth. But here’s the problem—if you don’t know which of those efforts is actually working, you’re wasting money. Some of your leads are just price shoppers, some never respond, and others turn into big-paying jobs. If you could track exactly where your best customers are coming from, you could stop guessing, stop wasting money, and double down on what’s working. And the good news? You can, and it’s easier than you think.
In this video, I’m going to show you how to track exactly where every lead is coming from, the one free tool that will tell you which of your marketing efforts actually work, and how to use that data to bring in more of the right customers while cutting what’s not working. If you’ve ever wondered why some months feel slow even though you’re running ads, this is for you.
Imagine trying to find a leak in a septic system without any tools. You know there’s a problem. Maybe the yard smells bad, maybe there’s standing water, but unless you dig up the whole thing, you don’t know exactly where the leak is coming from. Now, imagine you have a camera that goes right into the pipe and shows you the exact spot. That’s what tracking your leads does. Instead of guessing where your best customers are coming from, you get a clear picture. You stop wasting time and money on things that don’t work and focus on the exact marketing that brings you the best jobs.
The first thing you need to do is track where every lead is coming from. Most septic businesses just ask, “How did you hear about us?” But people don’t always remember, or they say, “I found you online,” which doesn’t help. You need an automatic system that tracks whether a lead came from a Google ad, an organic search, a Facebook post, or a referral. The easiest way to do this is by using different phone numbers for different marketing sources. This way, you can tell exactly where each call is coming from without guessing.
The best free tool for this is Google Analytics. With a simple setup, you can see which ads, search terms, or websites are bringing in real leads. You can track clicks, calls, and even form submissions. Another free tool is CallRail’s tracking number, which lets you assign a unique phone number to your Google Ads, website, and referrals. So when the phone rings, you instantly know if that lead came from an ad or somewhere else. With this data, you stop wasting money on things that don’t work and put more budget into what’s bringing in the best customers.
Once you know where your best leads are coming from, it’s time to use that data to double down on what’s working. If you see that most of your jobs come from Google Ads, but barely any from Facebook, you can move that budget into Google. If you find that one specific keyword or type of ad brings in the highest-paying jobs, you increase bids on that. And if you notice that leads from referrals are the easiest to close, you set up a referral program to get even more. This is how you take control of your marketing instead of guessing.
If this helped you, check out my other videos where I show you more ways to use Google Ads to bring in the right septic service customers without wasting money. There are simple changes you can make today that will make a big difference in your business.
